Take a lap around the track with your favorite NASCAR Sprint Cup driver and help support children's organizations across the country through Speedway Children's Charities "Ride of A Lifetime". Lucky race fans will have the chance to ride in the pre-race parade lap with their driver at Speedway Motorsports Inc., race tracks prior to NASCAR Sprint Cup races throughout the 2010 season. Speedway Children's Charities will auction pre-race parade lap rides with select Sprint Cup drivers through online and live auctions for twelve races during the 2010 racing season.

The NASCAR Foundation will host the online auctions at www.sccrideofalifetime.com while live driver auctions will be held in Las Vegas and at both Texas races. The SCC Ride of A Lifetime will kick off with the SCC Live Memorabilia and Driver Auction at Sam's Town Live Hotel & Casino on Thursday, February 25, 2010. Online auctions will run for two weeks from the auction launch date. Proceeds will benefit numerous children's organizations across the country through Speedway Children's Charities as well as driver foundations and charities.;

For more information, list of auction dates and locations, or to bid on a ride with your favorite driver, visit www.sccrideofalifetime.com. Contact: Kenny Marion - Office (704) 455-4982 or Mobile (704) 258-3292

Speedway Children's Charities

The mission of Speedway Children's Charities remains true to the ideals it was founded upon in 1982: To care for children in educational, financial, social and medical need in order to help them lead productive lives.

SCC provides funding for hundreds of non-profit organizations throughout the nation that meet the direct needs of children. Our vision is that every child has the same opportunities no matter what obstacle they are facing.

Speedway Motorsports, Inc.

Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Kentucky Speedway, Las Vegas Motor Speedway, Lowe's Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its 600 Racing subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information, visit the Company's website at http://www.speedwaymotorsports.com.